how i use internal links to actually rank higher - By Sourav Mishra (@souravvmishra)
an easy guide on linking your nextjs pages so ai and google love your site.
hey there! so an internal link isn't just an <a> tag, you know? it's actually how search engines figure out what your site is about.
i totally believe internal linking is the secret sauce to jump from page 5 to page 1.
why links actually matter
when a popular page links to a new page, it passes down some "seo juice".
wait, does ai care about links too?
yeah! in 2026, ai models look at your links to figure out your site's topic structure. it's super important.
building silos (not silos, just groups lol)
instead of dumping all posts in one place, group them into clusters.
how to do this in next.js
- sidebar links: keep your latest posts easy to find from the home page.
- contextual links: just link related posts inside your text. (like, "hey check my inp guide").
- breadcrumbs: use clear breadcrumbs so crawlers don't get lost.
if you wanna see how all this fits into the big picture, just read my seo & geo guide.
written by sourav mishra, just typing out some thoughts.